2022-10-11
75With only two months to go before the 2022 Qatar World Cup, the atmosphere of the World Cup for Chinese textile and garment foreign trade merchants has also been filled in advance.
"The order for the World Cup jerseys is now four times higher than usual!" Wen Congjian is the founder of Yiwu Dannasi Import and Export Co., Ltd. The company mainly consumes football training clothes and other products designed and improved and independently developed, which are sold to Africa, South America, the Middle East, Europe, Southeast Asia and other places all year round.
According to FIFA, as of the middle of August this year, 2.45 million tickets had been sold for the Qatar World Cup, with a winning rate of only 5%. Wen Congjian, a football enthusiast, was more sensitive to the World Cup than other businesses in Yiwu. In order to "prepare for the World Cup", he not only contacted other manufacturers for cooperation a few months in advance, but also rented a new factory with an area of more than 1000 square meters in July for additional storage.
He revealed to Time Finance that after participating in several World Cups, he has made full preparations this year. Although the price of jerseys has increased by 10% compared with previous years due to the rising cost of raw materials, the popularity of orders is still beyond imagination. "The factory is adding goods every day.".
Photo source: pictures provided by respondents
The production capacity of this factory is limited. He sent half of his orders to other factories for production. He also set a record of running seven factories a day. At present, the daily output of these factories exceeds 5000 jerseys. If there is an urgent customer, he will come down to make a sample in person. "Affected by the epidemic, it is inconvenient for customers from other places to come here. Many customers choose to place orders in groups. This year, a single customer can place more than 100000 orders for the World Cup jerseys." Wen Congjian revealed that since July, his goods have crossed the sea with many containers.
"It takes 50 days to go to Africa and other countries, while it takes about 30 days to go to Southeast Asian countries. Usually, one container can hold 1 million yuan of goods." He said.
Made in China has never been absent from world events, and the quadrennial World Cup is no exception.
As early as the 2010 World Cup in South Africa, there was a competition of the trumpet "Vuvuzela" with a factory price of only 2 yuan. Most of them come from Yiwu, the commodity capital of China.
In addition to the jersey products operated by Vuvuzela and Wen Congjian, all the peripheral products related to the World Cup, such as balloons, fan scarves, national flags, key chains, medals, etc., are available on the stalls of Yiwu Trade City. Since the end of 2009, Yiwu Customs has exported more than 10 million dollars of sports goods per month, and more than 15 million dollars per month from April to May 2010.
In the 2018 World Cup, Yiwu Business Daily reported that from January to May of that year, Yiwu's exports to Russia, Brazil, Argentina, Spain and other countries where the atmosphere of the World Cup was hot had double-digit year-on-year growth, of which the exports to Brazil reached 2.79 billion yuan, an increase of 34.8%.
A Yiwu businessman recalled to Times Finance that in the months before the opening of the 2018 Russia World Cup, Yiwu International Trade City welcomed waves of foreign businessmen and people came and went in the corridor. Their main purpose is to select various commodities around the World Cup.
Xiao Pi learned that the atmosphere of this year's Yiwu World Cup is slightly different from that of previous years, and the excitement has shifted from offline to online. According to the above merchants, this year, the pedestrian street in the bustling Trade City seems a little empty, because the epidemic has increased the cost for foreign businessmen to choose goods in Yiwu. However, even so, it only affected the growth rate of new customers, and sales before and after the World Cup were still hot.
A trophy and medal manufacturer also told Time Finance that they are used to communicating with customers around the world online. A customer from Southeast Asia signed an order online from June to October. In the past two months, orders for World Cup peripheral products and accessories reached the level of one million yuan. Since this year, the company's orders have increased by more than 50% year on year.
"I haven't done it before. Only when the old customers put forward their demands, can I independently develop, design and innovate, and have the World Cup series." Maureen (not his real name), a manufacturer and trader of holiday products who followed the World Cup for the first time, also tasted the benefits.
In July this year, Morin launched a series of "Party Glasses" (a kind of dressed photo props) with the theme of the World Cup on an e-commerce platform in ToB. The wholesale price is about 2 yuan. The transaction page shows that in less than two months, the cumulative turnover of this series of new products has reached 92000 pairs and is marked as "the treasure of town stores".
According to Mo Lin, the actual sales volume of this commodity is higher in other channels. It can sell 200000 to 300000 pairs a month, mostly for cross-border trade. "It may be too late to place an order now, but someone still asked for an order. One of the customers placed more than 70000 orders at one time." Morin said.
However, many businesses operating related products disclosed to the Times Finance reporter that at present, the commodities around the World Cup are basically supplied to cross-border e-commerce sellers or foreign customers.
"My jerseys from Mexico, Brazil and Argentina sell best here. South American countries like football in a somewhat different atmosphere than other countries. They are very enthusiastic. During the World Cup, everyone may wear jerseys, and naturally they buy more." According to Wen Congjian's prediction, compared with countries with rich football culture in South America and Europe, the obvious growth of domestic orders for jersey products will wait until around the World Cup.
Xiao Pi found that the peripheral products officially authorized by the World Cup had quietly landed on major domestic e-commerce platforms in mid August. In Tmall Global, there are dozens of peripheral products, such as mascots, plush toys, and the World Cup emblem. They are all on the shelf.
